TCL Technology Group Co., Ltd. is a global intelligent product manufacturing and Internet application service enterprise group, the whole is listed on the Shenzhen Stock Exchange (SZ.000100), which also owns four listed companies: TCL Multimedia Electronics (01070 .HK), TCL Communication Technology (02618. HK), TCL Display Technology (00334.HK), KONE Electronics (01249. HK）。
The company was founded in 1981, formerly known as TTK Home Appliances (Huizhou) Co., LTD., one of the first 13 joint ventures in China, engaged in the production of audio tapes, and later expanded to telephone, TV, mobile phone, refrigerator, washing machine, air conditioning, small household appliances, LCD panels and other fields。Group now 7.50,000 employees, 23 research and development institutions, 21 manufacturing bases, sales organizations in more than 80 countries and regions, and business in more than 160 countries and regions around the world。
In 2014, the Group's revenue and profit reached a new record high and achieved an operating income of 1010.2.9 billion yuan, of which overseas income accounted for 47%, achieving a net profit of 42.3.3 billion yuan, total tax payment of 59.6亿元。In 2014, the Group's LCD TV sales ranked 4th in the world;Mobile phones ranked 5th in the world;LCD panel ranked 5th in the world;Air conditioning ranked 5th in China;Washing machine ranked 6th in China;The refrigerator ranks 10th in China。In 2014, TCL brand value was 668.RMB 5.9 billion, ranked 6th in China's top 100 brands, and the first brand in China's color TV industry for 9 consecutive years。
The year of the horse crosses one hundred billion, the new chapter of the sheep sheep spectrum。In order to achieve the next 100 billion goal as soon as possible, at the beginning of 2015, the Group formulated a two-wheel drive development strategy: establish new business capabilities through "dual +" transformation;Improve the global business layout through internationalization and increase overseas market share。
In order to adapt to the rapid development of mobile Internet and the needs of cross-border competition，At the beginning of 2014, the Group proposed the "double +" strategic transformation of "intelligence + Internet" and "product + service"，And the industrial structure has been adjusted into seven product business areas, three service business areas, and venture capital and investment business，A total of 11 business segments。Among them, the product business areas include TCL Multimedia Electronics, TCL Communication Technology, Huaxing Optoelectronics, Home Appliance Industry Group, Kone Electronics, commercial systems business group and parts and materials business group;The Services segment includes the Internet Applications and Services Business Group, the Sales and Logistics Services Business Group, and the Finance Division。The new "7+3+1" structure will open up new sectors for the Group's value growth。
TCL is a pioneer in the internationalization of Chinese enterprises. Its exploration began in 1999, and it has gone through three stages: early exploration, cross-border mergers and acquisitions, and steady growth。In recent years, in the face of the challenges of China's slowing economic growth and the opportunities brought by the national Belt and Road strategy, the Group has re-formulated the roadmap for the internationalization of the Group。In the next few years, the Group will continue to consolidate and improve its market share in Europe and the United States through the "three armed forces linkage, brand leadership", while choosing key emerging markets such as India and Brazil to make breakthroughs, take root in the local market, and establish the competitiveness of the whole value chain。Internationalization is a new engine for TCL's future development。
In the next five years, the Group is committed to providing users with the ultimate experience of products and services, including smart TV, smart phone sales into the world's top three, the development of ARPU contribution of 100 million home users and 100 million mobile users。In 2015, the group expects overall revenue to grow 18 percent from last year's 101 billion yuan, with overseas revenue growing 25 percent。